Molecules of Color

Pigments

Pigments appear the colors they are because they selectively reflect and absorb certain wavelengths of visible light. White light is a roughly equal mixture of the entire spectrum of visible light with a wavelength in a range from about 375 or 400 nanometers to about 760 or 780 nm. When this light encounters a pigment, parts of the spectrum are absorbed by the molecules or ions of the pigment.

Why is a blue pigment the color blue?

light being absorbed and reflected

A wide variety of wavelengths (colors) encounter a pigment. This pigment absorbs red and green light, but reflects blue, creating the color blue.

Photosythetic Pigments of Color

 

https://en.wikipedia.org/wiki/File:Simple_reflectance.svg
Beta Carotene Zeaxanthin
Astaxanthin Chloropyll

See also:

Lycopene

Curcumin